We are a spinout from the University of Oxford, arising from the research by the three founders - a combination of groundbreaking novel mathematics and marketing theory that addresses one 'impossible' question: What do I not know today that will be critical in the future?
The result? We can accurately predict the future (currently as far as 3 years, average 95% accuracy), for things you didn't even know you should be tracking. And along the way, we can forecast shifts in consumption, sentiment, media channels influence, and more.
Our roots in academic research reinforce the need for rigor and precision. We specialize in long-term trend identification and predictive analytics, without relying on unexplainable artificial intelligence, but focusing of insights with meaningful explanations that drive strategic decisions. That's why we called ourselves Augmented Intelligence.
Our algorithms have been in use in the marketing, advertising, and insights industry since 2020. So, there's a good chance that some of the products and services you already use have our tech under the hood.
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